Manchester United, Tezos Set for Multi-Year $27M Sponsorship Deal

By Matt Brienen

Published: 2022-02-04T21:30:42+00:00

Manchester United is set to unveil a multi-year sponsorship deal with crypto network Tezos, per The Athletic.

Both parties have reportedly agreed to a deal worth over $27 million per year, and Tezos will be featured on the football club’s training kit.

The deal will follow Manchester United’s previous eight-year deal with American insurance company AON, which concluded at the end of last season.

This season, Manchester United’s training kit has gone without a front-facing sponsor.

The Athletic reports that Manchester United declined to comment on the story, and Tezos—who were contacted—did not respond prior to publication.

This news follows a long line of crypto-related sports marketing, which has taken the wider world of sports—not just soccer—by storm in recent months.